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Your Definitive, Up-to-Date Guide to Marketing Metrics
| Publisher | Pearson |
| Publication date | October 1, 2020 |
| Edition | 4th |
| Language | English |
| Print length | 512 pages |
| ISBN-10 | 0136717136 |
| ISBN-13 | 978-0136717133 |
| Item Weight | 1.7 pounds (770 grams) |
| Dimensions | 7 x 0.92 x 9.1 inches (17.8 x 2.3 x 23.1 cm) |
Ideal for marketers seeking to understand and leverage analytics to measure campaign effectiveness and ROI.
Perfect for students studying business analytics or marketing, providing foundational knowledge in metrics and data analysis.
Beneficial for data analysts focusing on marketing; contains practical insights and methodologies for analytics application.
Not suitable for casual readers without a background in marketing or analytics as it requires some technical understanding.
Marketing Metrics (Pearson Business Analytics Series)
The Marketing Metrics Pearson Business Analytics Series 4th Edition is a highly recommended book for marketing professionals and students. It provides a comprehensive summary of standard and less-known marketing metrics. The book offers clear explanations for each metric, along with its strengths and weaknesses. This volume is a great tool for managers to monitor their company's marketing performance and build a bridge with the finance department. It also includes helpful tutorials and problem sets for additional insights and practice. The latest edition includes more metrics for online marketing. The book offers a needed antidote to mindless focus on a narrow view of a managerial dashboard. Overall, this is the best book on marketing metrics that provides a logical approach to diagnose and support appropriate responses.
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